iTunes is #2 in Music Sales

Apple announced earlier today that it has now climbed to be the number two music retailer in the US. With over fifty million customers, and over six billion songs sold, the power of the internet to push music can’t be ignored anymore. However, while all the major labels have signed contracts with at least some of the various music download services, most have yet to really embrace them. They are still clinging to pushing physical albums. While I don’t think radio and physical media are going to completely disappear any time soon, I do have to question why many major labels still seem reluctant every time they renew their contracts. It seems so obvious to me that digital download is the future. Why is it so hard for them to accept?